/ Branding

We Believe In
The Power Of
Design, The
Strength Of

If you have ideas but don’t act on them, you are imaginative but not creative.

“Creativity is the process of bringing something new into being. Creativity requires passion and commitment. It brings to our awareness what was previously hidden and points to new life. The experience is one of heightened consciousness: ecstasy.” – Rollo May, The Courage to Create 

Innovation is the implementation of a new or significantly improved product, service or process that creates value for business, government or society.

Some people say creativity has nothing to do with innovation— that innovation is a discipline, implying that creativity is not. Well, I disagree. Creativity is also a discipline, and a crucial part of the innovation equation. There is no innovation without creativity. The key metric in both creativity and innovation is value creation.

Point of view is the angle of considering things, which shows us the opinion, or feelings of the individuals involved in a situation. In literature, point of view is the mode of narration that an author employs to let the readers “hear” and “see” what takes place in a story, poem, essay etc.


/ Service

GenesisCG is one
of the world’s
leading global
architectural CG firm.

01.  Architectural CGI

We look at the design carefully and do our best to fit the concept.I think the best expression is always from the concept.It’s our job to put it in a single image.

02.  Animation

Architectural animation can contain more stories than one image.The movie shows us fantasy by adding fantasy to reality.We try to give fantasy to architectural animation.That is our objective.

03.  VR & AR

Virtual reality can be more realistic than one image and more than one architectural movie. We can enable VR devices to experience virtual space through real life.You can also demonstrate virtual reality through AR.  Vr and AR will become the future of future architecture.

04.  Photography

Photography captures reality.We want to learn from nature to better explain the design.That is why we study photography.

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